history of sayulita

Destination Sayulita sees 123% increase in tourism

Destination Sayulita sees 123% increase in tourism

In 2015, Sayulita was designated a “Pueblo Mágico” or Magical Town and has seen an increase of 123% in tourism compared to 2015, according to analysis from Despegar.com

“Since the Ministry of Tourism started to promote national campaigns such as “Traveling in Mexico”, Sayulita has experienced a surge in national tourism if you look at the increase in visits to destinations like Sayulita or Tequila, that previously were less common” said Gabriel Rosillo, marketing manager at Despegar.com.

destination sayulita

Also in 2016, Mexicans traveled more to national destinations, visiting places such as Mexico City, Monterrey, Jalisco, Yucatan and Querétaro.

According to Despegar.com, the ranking of the five national destinations with the largest growth in 2016, were:

. Sayulita (Nayarit) –  123% growth.

. Tequila (Jalisco) – 74%growth.

. Tijuana (Baja California) –  51% growth.

. Cabo San Lucas (Baja California Sur) – 47% growth.

. Puerto Escondido (Oaxaca) – 42% growth.

Mexico invested 2,500 million Mexican pesos in the Pueblos Mágicos program from 2013 to 2016, the Tourism Ministry reported. The figure is equivalent to 50% of the 5,000 million pesos earmarked since the start of the program in 2001, Gerardo Corona González, undersecretary of innovation and tourism development, said in a statement.

“Undoubtedly this model of development changes the economic dynamics of the community, increases employment and improves services, as well as the quality of life of the inhabitants, added Corona González.

To read more about Sayulita and the Pueblo Mágicos program, read our article here:

SAYULITA youtube


Celebrating the Day of the Dead

The Day of the Dead: A Mexican Tradition

The Day of the Dead, or Dia de los Muertos, is a family-oriented celebration with private and public gatherings to remember friends and family members who have passed away. This uniquely Mexican holiday has its roots in the indigenous culture of the central and southern parts of the country and was virtually unknown in the north until the latter part of the 20th century. However, in the 1960s, the Mexican government decided to use the Day of the Dead tradition as a means of unifying the country. It declared November 2nd a public holiday and the annual celebration is now observed throughout the country.


The Day of the Dead is an important tradition in Mexico. The origins of the celebration are based on the belief that the gates of heaven open at midnight each October 31 allowing the spirits of departed children, known as “los angelitos”, to reunite with their families for the next 24 hours. Then on November 2, deceased adults are honored and remembered.


This Mexican tradition dates back at least three thousand years. Back in the days of the Aztec Empire, the rites honoring the departed would begin in early August and would last nearly a month. But after the Spanish conquest, this indigenous holiday was moved to November 1 and 2 such that it would coincide with the Roman Catholic holidays of All Saints and All Souls Day.

Celebrating the Day of the Dead

In many families, the tradition is for an area of the house is cleaned and set aside to make room for the altar that is the focal point of the ceremony. An altar is built and decorated with candles, buckets of wild marigolds known as cempasuchil, photographs of the deceased and religious symbols such as crosses and statues of the Virgin of Guadaloupe.


Traditionally, a wash basin, razors and soap are left on the altar so the spirit can get cleaned up after their long journey. Sugar skulls representing the departed are placed on the shrine. Ofrendas (offerings) such the favorite foods, beverages and personal items belonging to the deceased are left for them as well. Families spend time around the altar, praying and telling stories about the departed.

On November 2nd, families go to the cemetery to visit the tombs of their relatives. They tidy up and decorate the graves of departed family members with marigolds and candles. And, they spread out blankets near the grave and have a picnic where the favorite foods of lost loved ones are on the menu.

Why Sugar Skulls?

The art of using sugar for artistic expression was brought to the New World by Italian missionaries in the 17th century. Mexico had plenty of sugar, but little hard currency to buy pricey church decorations imported from the European continent.  Local artists began using sugar to create original artistic designs, including the skulls used to honor the deceased in the Day of the Dead celebrations.

day-of-dead-sayulita-tequila-herradura-punta-sayulita-altar-07 day-of-dead-sayulita-tequila-herradura-punta-sayulita-altar-06

Originally, these decorative skulls were meant to represent a particular individual whose name would be written on the skull’s forehead. These sugar skulls are placed on the altar or the gravestone to honor the spirit’s return.

Pan de Muerto

Another traditional food featured at Day of the Dead celebrations is Pan de Muerto, a round loaf of sweet egg bread. The top of the loaf is decorated with rolled strips of dough made to resemble bones.  The bread is enjoyed at parties, festivals and at the cemetery where the living gather to celebrate the lives of the dead.

Although making this dish at home can be time-consuming, here’s a Pan de Muerto recipe for those intrepid types who’d like to try making it themselves.  Others can just pick up a loaf at the local bakery or “mini-super”.

Until next time …







contractor reputation

Why contractor reputation and experience is an important factor for property investment at Punta Sayulita

When investing in a luxury property the construction company’s reputation or the contractor’s background is an important factor to look at. The background story is often long and interesting, as much preparation and work are done before any construction work even begins. Contractors have to work with local governments and districts to ensure that everything is in place, including safety, environmental and legal issues. In this phase of development, there should never be any short cuts.

Additionally, after the construction project is finished, there are many other company characteristics which contribute to the reputation of the contractor company. The better the reputation the better the company can bid and acquire new projects. Also, reputation builds repeat business, so it really is a high priority for both contractors and constructors.

contractor reputation

PLAZA PAPELILLO – Commercial and holiday rental center, Sayulita, Bahía de Banderas, Nayarit

In the spirit of transparency, honesty and integrity, the management at Punta Sayulita have decided to publish the full story of our project. It will be published in a different article, and we have detailed everything you would ever need to know about Punta Sayulita’s history, from the beginning to present day. It presents the truth about realising the dream of creating an amazing property project so that our clients can become part of that story and feel proud of it.

So what factors impact a company’s reputation?

Below are a few important characteristics that construction companies and contractors work on to maintain and improve their reputations.

Transparency, honesty and integrity

An experienced construction company or contractor will have the company principles of honesty and integrity explained and integrated into the company culture and the working practices of their staff . Integrity at Punta Sayulita is extremely important. This is mostly concerned with how the entire staff conduct themselves when dealing with clients, suppliers, subcontractors and business associates.

Meeting project deadlines

The expression “time is money” applies more aptly to construction companies than to any other type of business. Delays or obstacles can be expensive and eat into profits. Diligent companies work hard to meet deadlines so that everyone’s expectations are meet. When delays do occur, it’s important that the company’s reputation is strong enough to carry the project through to the finish.


High-quality workmanship and materials are essential, especially in a luxury project such as Punta Sayulita. Construction materials have to be sourced and used correctly not only to prevent the company from incurring additional costs but also so that the company has a reputation for delivering quality projects.

contractor reputation

EDIFICIO ARGENTINA – Mixed commercial and living building


It’s extremely important that a safety record is maintained on two fronts. The construction site and the workers have to be corrected instructed and organised. The site foundation and structure must be consistent with legal and worker safety guidelines are respected. Quite often clients select the construction company which has a good safety record. Additionally, the negative publicity a company gets when there’s a serious accident on one of their construction projects can be difficult to manage. In short, there should never be any shortcuts taken.

Meeting the client’s expectations

It’s important that the contractor is able to meet the client’s expectations. The first step is to discuss what they are, and to make sure that they are reasonable, and that the contractor can deliver on them. Additionally, clients should be made aware of potential problems or delays and any extra potential costs.

Warranty after the project has been completed

With luxury projects like Punta Sayulita, there’s always a contractor warranty period involved. This ensures that any defects or repairs which fall under the responsibility of the construction company are done efficiently and quickly. Respectable contractors with good reputations always provide their clients with generous warranty periods in the event of any problems occurring in the immediate years after the completion of the project.

 Reputation and Experience 

Finally, and perhaps most importantly, the project owners experience and portfolio must be considered. This experience adds a huge amount of knowledge and know-how to the current project, so obviously, the more experience the better. At Punta Sayulita, the management team have built their reputation on more than 25 years of delivering successful projects throughout Mexico.  Below are just a few examples from their diverse portfolio.

Lomas Altas residential apartments

Edificio Argentina (Guadalajara)

Edificio Bering (Guadalajara)

Plaza Papelillo (Sayulita)


myths about mexico

5 Myths about Mexico

5 Myths about Mexico

Mexico is an extremely popular tourist destination that caters to millions of visitors each year. In fact, you might be surprised to learn that over 1,000,000 foreigners now live here and the trend is increasing. So obviously, just like in any other country, some negative things happen to people and its gets reported in the media who are always looking for a dramatic headline. However, while the media sometimes portrays Mexico as a dangerous place, it is statistically very safe. So, as positive goodwill ambassadors for Mexico, and for Sayulita especially, we set out to debunk some typical Mexican myths that simply aren’t true.

myths about mexico

1. Myth No.2:  Mexico is a poor country

A long-standing myth that Mexico is a country struggling with it’s economy is definitely out-of-date. It is now the 15th largest economy in the world and the 3rd largest trading partner with the United States. Also, it is predicted to be within the top 8 economies in the world by 2050, which is very powerful. While agriculturally still very strong it has now developed a massive technology economy and is the 3rd largest manufacturer of cars in the western world.

myths about mexico

2. Myth No.1: Drugs are everywhere in Mexico.

Many places yes, but everywhere no. Most of the border towns with the US have created this bad reputation because of the drug traffic and their history of violence. But Mexico is an extremely large country and a federal state. It is much better to look at individual regions, cities or towns within Mexico and if they have been a long history of crime before labelling an entire country with the same brush.

While drug cartels and their ruthless reputation sometimes dominate the headlines, the Mexican government are spending millions to dismantle the cartels and increasing international pressure and the hugely beneficial tourism economy are leading the change.

myths about mexico

3. Myth No.3: The public healthcare is bad

Mexico has some of the best medical healthcare institutions in the world. Many foreigners from the US and Canada visit Mexico for medical treatments for a fraction of the cost. Since the introduction of the “seguro popular” over 10 years ago, which gives all residents medical coverage, the standards and professionalism have increased dramatically in larger urban areas. Foreigners who own property in Mexico can register in the healthcare system for a little as $300 a year. Now, most urbanised areas can provide highly trained physicians woking in state-of-the-art facilities.

myths about mexico

4. Myth No.4: Property in Mexico is expensive

Although Mexico property is steadily rising with 8% growth annually, it is currently undervalued in the global market. This has led to a large influx of investment into Mexican property and an expansion in the construction sector. Couple with that the lower cost of living it explains why many North Americans and Europeans are taking advantage of real estate opportunities for business or private purposes.

myths about mexico

5. Myth No.5: Crime is common in Mexico

This is definitely an outdated myth. Mexico ranks 21st globally for homicides, a long way behind other popular tourist destinations like Brazil, Jamaica or Guatemala. While kidnapping is an issue in Mexico, many are connected to drug wars, poor regions and power struggles. It is a lot less common for foreigners to be kidnapped and is increasingly seen as a foolish means to get money. As with most cities and travel destinations, there is some petty crime in many areas. Taking a few common-sense precautions will help you enjoy Mexico with no problems.

rental market in Sayulita

Why investing in property for the rental market in Sayulita is a great business opportunity

Why investing in property for the rental market in Sayulita is a great business opportunity

Over the past few months, we have seen a dramatic rise in the public profile of Sayulita and the Nayarit region in general. Just last week the NY Times published an article entitled “A small corner of Mexico is experiencing a rising tide of property investment” explaining many of the benefits in the region and why it is becoming popular. This was quickly followed by a similar story from Fox News about “Bill Gates triggers wave of investment in remote area of Mexico” which also backed up many of our recent articles published on the News & Events section of our website.

rental market in sayulita

So what’s happening in Sayulita?

Well, the short answer is Return On Investment. It takes a unique set of circumstances, and a little good timing, to forecast a very promising R.O.I in 2016 and beyond. We believe that Punta Sayulita is perfectly placed in the luxury villa market to exploit the next wave of property appreciation. In a recent article, we identified The Golden Mix of Location, Lifestyle, and Potential as the 3 key characteristics required to position high-end properties in the global marketplace. In a different article, we detailed the unique factors you should consider for real estate investment and why we believe that Punta Sayulita is ahead of the curve for property investment.

Appreciation of property value

It’s important to note that 2 of the most important factors that contribute to property appreciation are tourism development in the region and population growth in the region.

International tourism in Sayulita has been growing over the past 10 years and is projected to grow aggressively as the area continues to expand its profile and infrastructure. This can be seen and backed up by significant investment and support from local, regional and national governments who have recognised the potential of tourism for the economy.

One example of this is the Pueblos Magicos project. Additionally, a quick Google search reveals many authoritative results from The Guardian, The Huffington Post, In Style, The National Post and The Seattle Times, all praising the special reasons why Sayulita is a terrific tourist destination.

rental market in sayulita

The NY Times article

Additionally, Forbes has reported about a significant investment in a new luxury hotel by Grupo Autofin in the Riviera Nayarit and at the trade website, Hospitality.net reported a massive investment by RLH Properties into new hotels across the region. This, of course, is excellent news for anyone involved in the tourism and services sectors and is further evidence that the entire region is economically expanding and creating employment, which leads to population growth.


rental market in sayulita

The Guardian article

rental market in sayulita

Huffington Post Article

Without fail, private investment follows these trends in Mexico. Combined local and international investment put pressure on the long rental market as well as the appreciating real estate market.

rental market in sayulita

What’s involved in running a rental business in Sayulita?

The first objective investors should look at is the legal side of buying property in the restricted zone in Mexico. The link explains the necessity for The Fideicomiso, some of the principle costs involved, and other legal obligations. Mexico’s Foreign Investment Law allows foreigners to acquire title to land in the restricted zone by one of two methods; through a Mexican corporation or through a bank trust.

If you are considering investing in property to enter the rental market then setting up a Mexican corporation might be the better option as it allows you more possibilities for expansion. It is common to buy property through a corporation when the intention is to use the property for commercial reasons. Buyers interested in multiple properties often choose this option.

For more information about buying property in Mexico listen to this Podcast named

What foreigners need to know about buying property in Mexico

A Punta Sayulita Case Study – Villa Punta Paraiso

What better way to describe the ins and outs of the rental business in Sayulita than to interview an existing businessman who runs a successful rental property named Villa Punta Paraiso. We spoke with the owner, Jorge Carrillo and asked him 20 pertinent questions about the past, present, and future.

rental market in sayulita

1. Why did you choose the buy a property in Punta Sayulita?

I´ve been coming to Sayulita since I was a kid. I was always looking for the perfect spot to surf along the beaches that are nearby, so I have seen the growth of this beautiful town in all aspects. My kids and family enjoy the place, a small little town where you and your kids can feel free!!!

rental market in Sayulita

Villa Punta Paraiso

2. Was it always your plan to invest in this property and rent it as a business?

Yes .., Definitely it was always on our mind to invest on a home/ Villa somewhere and why not the town we love and that always makes us feel like home.

3. Is it difficult to establish a business in Mexico for the rental market? Did you set up a legal company for this?

I am a real estate broker so no, it is my bread and butter, and yes I established a corporation and pay taxes. Like all businesses, it has a process to get it started. Yes, we have a legal company, which meets the requirements for the authorities.

rental market in Sayulita

Villa Punta Paraiso

4. Is there a lot of continuous legal responsibilities to take care of?

No, just initially.

5. Do you have any type of legal agreement with the renter?. Do you take a deposit for security? Have there been any negative experiences?

Yes, we do have a legal agreement with all renters, it’s a must. There has to be a substantial security deposit. But so far, we have not had any negative experiences.

6. How long have you owned this property? How long did it take to find your first rental?

I have owned it since 2014 and is has been 1.5 years on the market and it took us no more than 2 months of hard work to make it happen.

rental market in Sayulita

Villa Punta Paraiso

7. The most popular rental periods are Christmas, New Years, Thanksgiving, Easter Week and the main 8 weeks of summer. Is there any demand for your property during the rest of the year?

Those are the peak weeks out of the year, yes, we have had to make promotions for low demand weeks and have learned how and where to promote, in other words, we have to be creative in order to keep the guests coming.

8. What are rental prices in low season and high season in US$?. 

Low season average $1200-1500, high season $1800 -2000 per 24 hours.

rental market in Sayulita

Villa Punta Paraiso

9. Is there a lot of maintenance with the property?

Yes there is, especially with Palapa Roof, the pool, the routine cleaning, in-house chef, the garden, golf cart, concierge, and insurance etc

10. Have you seen much competition in the area?

There is a lot of different competition. The north and south part of Sayulita are very popular. You can find different styles and bigger Villas that have been on the market for years and they have set the pricing.

rental market in Sayulita

Villa Punta Paraiso

11. How have you seen Sayulita develop in the time you have been here?

Yes, every day it is growing. It seems like people are starting to understand the potential of this surf/fishing little town. There are more high-end establishments as well as restaurants with very high standards.

12. Are you considering buying a second property for the rental market?

Yes,  but I have not seen the development process according to plans and projections. It could happen in the near future and it might be something similar to what we have already.

13. What advice would you give to new buyers entering the property market?

It’s a different world from where there coming from, so be patient.

Make sure you have a lock tight construction or purchase agreement with penalties and delivery dates for delivery and title.

rental market in Sayulita

Villa Punta Paraiso

14. What’s the hardest part of running a rental property?

Maintenance and keeping the high standards that renters like to see for the prices they are paying. Salt, dust and tropical weather, it’s an everyday challenge.

15. Where do most of your rentals come from? Online sites or referrals?

They come from various sites, others come from referrals. In other words, it will be a 60/40 split.

16. Do you outsource any of the work for looking after the Villa to local people in Sayulita?

Unfortunately very little, there are very few people in Sayulita that are dependable or committed. I prefer to hire from neighboring communities.

rental market in Sayulita

Villa Punta Paraiso

17. When people come to stay at Villa Punta Paradise what do you suggest they go for activities/ restaurants and to have fun?

We just tell visitors to go and experience all of Sayulita and especially the local stands and stalls. This is what probably they enjoy the most. Also, activities, there’s a lot to do. Just walking close to the property there are lots of single trails that will take you to different beaches around us. There’s a lot of wildlife to experience, also, horseback, hiking, surfing, paddleboarding , kayak fishing, zip lining etc.

18. Can you describe the demographic of the people who stay at Villa Punta Paradise?

Couples in the 50 age bracket, or with their families. People come from everywhere: England, Australia, US – Boston, Chicago, Colorado, California.

rental market in Sayulita

Villa Punta Paraiso

19. What is your favourite thing about Sayulita?

Being able to walk free, barefoot and see my kids exploring by themselves and enjoying other people’s culture, the pure relaxation.

20. How good is the Sayulita lifestyle?

Just perfect!!! Great!! It doesn’t get any better than this.

At the end of the conversation with Jorge Carrillo mentioned something curious. It was a reference to “a return to the property boom of the early 2000’s in Mexico”, just before the global economic crisis. Jorge explained that he is currently earning 10% return on his investment in the rental market. In his first year of business, he exceeded his goal within the first 6 months. The high season months can bring in $20 – $25,000 a month alone. So a well-established business with good referrals and some good marketing can maintain a high level of occupancy all year round.

Click on the image below to watch the Video


What are the revenues and costs involved in the rental market in Sayulita?

If you decide to start a rental business in Mexico there are a few options to consider. Firstly, many prefer to live a large amount of their time in Sayulita. This allows them to be hands on with their business and give guests to the villa a personal touch and high level of customer service. Also, there’s the flexibility to use the villa as and when you need it for your own activities and events.

The other option is to register your villa with a rental agency. These companies handle the bookings and some of the marketing in exchange for about 20% of revenue. Usually, there is also a monthly property management fee to manage the day to day running of the business and upkeep. While this will diminish your profits, this business option is still very lucrative with the huge advantage of not requiring a lot of time.

Let’s take a look at the financials of a rental business in Punta Sayulita in detail. In this example, we looked at a property which initially cost $1,400,000 but has since increased in value. The data covers 36 rental months since the first month of business and details the standard costs and revenues.

rental market in sayulita

If you would like more information, deeper financial information or to visit Punta Sayulita to discuss your investment in person then please use this Contact link. We have a very experienced staff to answer all your questions.

punta sayulita surf

Punta Sayulita Surf & Paddle Boarding Ambassador Fernando Stalla wins gold at the Rautirare Surf Club

Punta Sayulita Surf & Paddle Boarding Ambassador Fernando Stalla wins gold at the Rautirare Surf Club

Punta Sayulita surf is world famous and hundreds of experienced and novice surfers visit Sayulita each year to check out the waves, the reputation, and to see if it lives up to the hype. If you could ask professional athlete Fernando Stalla, Sayulita resident, and Punta Sayulita ambassador, he would tell you that Sayulita is the perfect place to live for water sports enthusiasts.



punta sayulita surf

© Ben Thouard :

Recently, Fernando Stalla participated in The Spartan Race which is organized by the Rautirare Surf Club in Tahiti. Tahitians have an excellent reputation for all water sports, and they are the world leaders in paddle boarding, so going there to compete in this unique event was never going to be easy. The Spartan Race is a grueling event to endure. There are 5 races in total divided into four different divisions. Swimming, Prome paddle, Stand Up Paddle Boarding and “Va’a” (a small one-man canoe). Competitors must compete in all 5 events and the champion is decided by calculated by the best times in each race. 

punta sayulita surf

The first race was the highly competitive swimming event and Fernando Stalla placed 4th. The race was won by Tamarua Cowen and in second place Teva Poulain. Next, in the Prome race, Stall placed in 4th again with Teva Poulain winning. In Stalla’s strongest event, SUP (Stand Up Paddleboarding), a mistake near the end cost him 1st place and he lost out by just a few seconds to Enzo Bennett, the local champion. In the 4th event, the long distance SUP, a group of fresh competitors joined the competition and Fernando was not able to stay in the leading group and finished 5th.

So going into the final race there was everything to play for. Before this competition, Stalla had very little experience in the Tahitian canoe so his expectations were more conservative but with enough ambition to try to place in the top 3 on the podium. The Va’a canoe race is a channel to channel course so it is important not to flip the canoe over or to be hit by a large wave. The course leaves the calm waters of the lagoon, out into the open ocean water and back into the lagoon in the other channel. There you must surf a wave in.

punta sayulita surf

In the beginning, the main objective was not to lose too much distance from the more experienced canoe racers. Half was through the race Fernando Stalls placed ahead of both main competitors, Enzo Bennett and Teva Poulain, and from that moment he gained in confidence and battled with them across the ocean and crossed the finished line ahead, with enough time to claim the overall victory.

punta sayulita surf

We would like to send Fernando Stalla massive congratulations and thank you from everyone at the Punta Sayulita team. Amazing result.

punta sayulita surf

punta sayulita surf

property investment in Sayulita

Prices for houses in Playa del Carmen have been rising, but property investment in Sayulita is ahead of the curve for all the right reasons

Prices for houses in Playa del Carmen have been rising, but property investment in Sayulita is ahead of the curve for all the right reasons

For many years now Mexico has become far more than a great tourist destination. Savvy investors and business people have identified investment opportunity in many locations in Mexico. Certain towns and cities in Mexico share the unique Golden Mix of location, potential and lifestyle. Also, significant improvements in national infrastructure have helped certain property sectors to see a steady rise in real estate prices over a few years, making it a perfect time for property investment in Sayulita. 

property investment in Sayulita

Playa del Carmen is an excellent real estate example as a case study that shows how investors are increasingly re-selling at a higher price, renting out their properties as a business, or using them as a retirement home. To help our clients understand and equate all the important factors we use a growth curve to visualise the best time to get involved in a property deal. 

property investment in Sayulita


There are many factors to consider when investing in property. As the above curve shows it is advantageous to invest when the market prices are lower. As with Sayulita, house prices are steadily rising but still significantly lower than a more developed area like Playa del Carmen.

Private Investment

Private investment in the luxury home market closely follows the first 2 factors on the list below. Analysis of all significant factors helps us to confidently assess growth potential for your investment.

There are also many other important considerations to ensure that market prices will continue to increase, so we have listed them below to help you understand what to look for. Here are the top 8 factors that contribute to appreciation in property prices.

1.Tourism developments in Sayulita

pueblos mágicos

Perhaps the first indication of growth potential is government support and investment. Recently, Sayulita was included in the Pueblos Magicos program which included a sizeable investment in local infrastructure. The program is designed to develop “Magical Towns” that offer something unique and cultural.

Major hotels have started to open in the region, including 3 new golf courses, and other service companies are beginning to establish a presence here.

2. Historical growth in the region and projected population growth

Since the 1960’s Sayulita has been developing under the shadow of the beautiful city Puerto Vallarta. The region started developing rapidly and Sayulita quickly gained the reputation as “A Hidden Sanctuary” in paradise. Realtors and estate agents started to recognise the growth potential in Sayulita about 5 years ago and since then Sayulita and the Riveria Nayarit has expanded consistently as an excellent location for luxury property development.

property investment in Sayulita

Added pressure on the property market from new industries entering the region, a consistent increase in tourism, with new jobs being created, has increased the projected population growth in Sayulita. All of this are fantastic indicators when analysing the economic growth of a region.

3. Interest Rates

The lower the interest rate the lower the mortgage repayments and depending on how you would like to structure the investment this can be fixed or variable. Recently, mortgage interest rates are low again since the recession. All this means a well-structured mortgage on low-interest rates can reap high-end rewards in the future.

4. Global Economic Markets

The International Monetary Fund published a projection for growth in 2016 as a modest 3.2 percent but that recovery is projected to strengthen in 2017 and beyond. This is driven primarily by emerging markets and developing economies, many of which are in the southern Americas like Mexico. Read more here

property investment in Sayulita

We all know that political and environmental issues can change economics quickly but as it stands there is a much higher chance of global economic recovery and growth than another recession.

5. More Renters in the Market

There is a growing number of younger renters in the market. One of the fastest growing metrics right now is how people are spending money on experiences rather than material things. The younger generation is choosing holidays and adventures over expensive clothes and cars. This has contributed to an increase in property investment as a rental business along the Riveria Nayarit coastline as business people identify new opportunities. For example, Sayulita`s rental market has grown consistently over the past 10 years as holiday makers, adventures, and especially surfers come to discover  this unique destination.

6. Houses are more Popular than Apartments

This is sometimes a reluctance to finding an apartment to rent. Home-owners confess that renting an apartment can feel like a step backwards to move to an apartment. As a real estate investor, this is a great opportunity. From our experience, we know that homeowners often make better tenants because they treat their rental home as their own for the time they are staying there.

7. Real Estate is a great long-term investment

Real estate is still an excellent long-term investment. If you consider the growth over the last 15 years, regardless of the recent crisis, real estate within the restricted zone of Mexico is still valued much higher than it was. Also, if you decide to rent your property you won’t have a problem finding renters to pay your mortgage.

8. The Lifestyle that the region provides

While it is possible to buy luxury property in many locations across the world, one should consider the lifestyle surrounding the location. Shrewd investors select locations that offer as many lifestyle choices as possible. Culture, cuisine, leisure, health, outdoor activities, and safety are all essential elements that contribute to the growth of a region.

Yoga and Fitness

Yoga and Fitness


Timing is Everything

In the 1990’s Playa del Carmen was definitely not a hot property market. This changed when it was recognised as a beach holiday destination and attracted many European visitors. Hotels and investors entered the market and the room inventories doubled in a matter of just 10 years. With the dramatic increase in growth, the year-round population boomed and the real estate market began to expand.

During the first few years of the 2000´s, many investors would purchase pre-construction condo units to sell them 12 months later with 30% or more appreciation. One realtor we interviewed about the boom remembered his clients commenting that “I should have invested in that property when I first saw it a few years ago”.

While Playa del Carmen is experiencing a downturn in appreciation values, Sayulita is perfectly situated to repeat the dramatic increases that Playa del Carmen had. For those of you who remember the appreciation wave of the early 2000´s then now is your opportunity to buy into the market before the next wave.

property investment in Sayulita

Want to know more?

Here’s our guide to Buying Property in the Restricted Zone in Mexico.


Why Punta Sayulita is the perfect investment in location, potential and lifestyle

Why Punta Sayulita is the perfect investment in location, potential and lifestyle

Punta Sayulita is first and foremost an investment in luxury property, and when you see the statistics it stands up as very competitive in the global property market and boasts impressive growth as the leading undervalued market in the Americas.  But obviously, not everyone invests in property just for the highest return on investment. Our experience shows that contemporary property buyers require much more. They are seeking out those unique places to live where life feels exciting and fulfilled. Whether you are retiring abroad, scouting holiday homes, or developing a property portfolio, then you should consider the golden mix of location, potential and lifestyle.

punta sayulita

Punta Sayulita belongs to a small group of global locations where this golden mix of values is available. It’s about choosing a solid property investment, yes, absolutely!  But it’s also about investing in great experiences, exploring a rich and incredible lifestyle but ultimately it’s about an investment in you.


punta sayulita

When talking about buying and selling property everyone knows the famous phrase “location, location, location”. Well, geographically Punta Sayulita is a perfect location on the Pacific side of Mexico just 21 miles from Puerto Vallarta. Puerto Vallarta put Sayulita and Nayarit on the map as a paradise location when Hollywood A-listers Elizabeth Taylor and Richard Burton filmed and vacationed here in the 1960’s. Since then, Puerto Vallarta has become a bustling city and as a consequence, smaller, less touristic towns have developed to cater to those looking for a tranquil location but still close enough to urban life and infrastructure. 

Flight durations from nothern America

Flight durations from northern America

Getting to Punta Sayulita is quick and easy. It is less than an hour’s drive from the airport in Puerto Vallarta. Flying to Puerto Vallarta is just 2.5 hours from Los Angeles, 3 hours flying from Denver and 6 hours flying from New York City. It’s close proximity to North America is only the primary reason Punta Sayulita’s location is considered perfect. It lies on the Pacific ocean just below the Tropic of Cancer at latitude 20.868889 and longitude 105.440833 and is surrounded by lush forest and jungle. This creates a unique location with an abundance of outdoor activities, with the every popular surfing, paddle boarding, snorkeling, whale watching and the numerous hiking, trekking, and horse riding excursions available. Read more about the eclectic and awesome wildlife in Sayulita here:

Wildlife in Sayulita

Read more about the best activities to do in Punta Sayulita and why it is considered the core of Rivera Nayarit.

Moving around Punta Sayulita requires the use of a car but many locals and vacationers use golf carts to commute from their villas and homes to the center of town or the beach. Although some of the roads are steep and windy, the panoramic views, tranquility, and privacy that Punta Sayulita offers you are second to none. It’s also important to note that although Punta Sayulita is just a town of 4,000 residents it has all the modern amenities that a large city would have, including a post office, hospital, police station, and multiple ATM machines. 

A quick google search reveals some nice opinions about Sayulita and although it’s still largely “under-the-radar” because Puerto Vallarta is so well known and established, Sayulita enjoys all the values and benefits of Puerto Vallarta without the higher prices and city distractions. In this linked article by The Huffington Post named The World’s 12 Best Places to Live or Retire in 2016, Puerto Vallarta is numbered at 10. The article backs up everything we can say about Punta Sayulita’s exceptional location 


“This stretch of Mexico’s Pacific coastline has already been developed to a high level. Life here can be not only comfortable but easy and fully appointed, with world-class golf courses, marinas, restaurants, and shopping. This is a lifestyle that is available only on a limited basis worldwide, a lifestyle that is truly (not metaphorically) comparable to the best you could enjoy in southern California if you could afford it. Here you can afford it even on an average budget”


The main reference for assessing property costs is the price per square meter. It is the best way to achieve an apples-to-apples comparison among different markets. So to help position the region of Sayulita in the global market we first looked at Mexico’s property potential within the world, and then the price per meters squared comparison between locations in southern America. 

So let’s put Punta Sayulita in a global perspective shall we?

In the linked article by The Telegraph entitled Place in the sun? Where to invest in undervalued property in 2016there are 2 graphs detailing the most overvalued locations in the world and the most undervalued. From an investment point of view, the undervalued markets are of a lot more interest because there is a lot more potential for growth. 

In the graph on the right, you can see that property prices in the USA and many countries in Europe are classified as overvalued as demand grows higher coupled with a shortage in supply.

“As Britain and Sweden have demonstrated, a shortage of supply can mean prices rise even where they are already “overpriced”.

Overvalued Global Property Markets

In sharp contrast, Mexico is positioned in the undervalued graph with 8% annual growth. This means that as annual growth continues, there is a window of time to invest until the property prices catch up with the most expensive locations and trends change. 

Undervalued Global Property Markets


Now, if you look at the average price per square meters for property investment in different countries in the same continent, then Puerto Vallarta is identified as very competitive. As we discussed above Puerto Vallarta was the first location to be discovered and developed and is the airport destination to get to Sayulita.

However, because Punta Sayulita is less than 1 hours drive from the airport and is situated on the ocean, surrounded by forest and enjoys a higher level of tranquility, we believe it is better suited to those who like a little more seclusion and quiet while enjoying the easy access to all the amenities of the bigger cities.


Furthermore, the price per square meter for Sayulita is even more competitive yet offers more benefits for lifestyle.

A good investment is about getting the most for money while minimizing risk.

In the linked article below, by The Huffington Post, Puerto Vallarta is listed at no.7,  at $1,273 per square meter which offers fantastic growth and potential. This places Sayulita among the top locations when considering location, convenience and growth potential. 

Live and Invest Overseas Survey Ranks the Cost of Property Purchase In 20 Top Latin American Markets

Let’s consider a comparison with an overvalued property in Hawaii. Hawaii is the new hot property location within the United States in 2016. The cost of square meters in the center of Honolulu, Hawaii, is $4,815 which is quite a price jump from $1,273 for the region of Sayulita. If you consider that both locations can offer the same approximate level of lifestyle and luxury amenities, then the logical investor would certainly look to a location like Sayulita. Why? Because you can buy a lot more for each dollar invested.

Hawaii Beach Property

Hawaii Beach Property

It is an interesting exercise to consider what added value you can purchase with the extra money. Perhaps your new property can have a lot more space, more bedrooms. The difference in costs between Hawaii and Mexico could mean the purchase of a car or boat for your new property.

Your options within the housing market expand as the cost per square meters lowers. But this is an even stronger point when you can match the perfect lifestyle with a lower cost of living like we have in Punta Sayulita. Basically, you get a lot more value for your hard earned dollar/pound/ euro or peso.

punta sayulita

Beach Property Punta Sayulita


The all-year-round warm climate influences much of the lifestyle in Sayulita with water sports and surfing extremely popular. There is never a bored moment in Sayulita with a huge selection of activities attracting fun-loving healthy people.

While there are many places for Mexican food, Sayulita has developed to cater for the international market and the cuisine, restaurants and nightlife now have a wide variety of styles and tastes. 

Like all Mexican towns, Punta Sayulita has its own unique culture and traditions and once a year celebrates Festival Sayulita which year so far is getting bigger and bigger. In 2015 Punta was also added to the exclusive list of “Pueblos Magicos” or “Magical Towns”. This honor has been given to just 111 towns across Mexico and is a project to develop special symbolic features, legends, and history. 


Here’ s a quick look at 6 secrets of Sayulita which details different activities available in Punta Sayulita


The “Golden Mix” of conditions is definitely a solid basis to start your search for the perfect property that suits you, but nothing beats the actual experience of visiting Punta Sayulita to feel just how unique it is. We are offering a Punta Sayulita Discovery Experience which provides you with a FREE stay of 4 days and 3 nights at our guest villa. It is an experience you will never forget ! Follow the link above to book now.

For further details about the hidden santuary of Punta Sayulita down our brochure here


Local Culture, Tradition and Festivals in Sayulita

Local Culture, Tradition and Festivals in Sayulita

The heart of many Mexican towns is often the central “plaza” or square.

Local Culture, Tradition and Festivals in Sayulita

In general, because of the heat and deep-rooted social traditions, most Latin communities’ activities are out of the street, in the plazas and celebrated through strong family bonds and friendship.

Sayulita’s central square has a very inviting design and is a great place to catch up with the news and gossip within the community. If you are visiting with children it’s also a safe and fun place to meet other families and meet new friends. Later in the evening you can often find sweet performers, local dancers and live music around the central square.

Local Culture, Tradition and Festivals in Sayulita

Contemporary culture is also celebrated every year through the increasingly popular Festival Sayulita in February. Boasting a wide variety of activities like the central surfing competition, cinema, live music and yoga workshops, it has already acquired the interesting distinction of being unlike any other festival in the Americas.

Local Culture, Tradition and Festivals in Sayulita

Photo by Luki O’Keefe

Local Culture, Tradition and Festivals in Sayulita

Festival Sayulita is also popular for “Tragos” which showcased top quality wines, spirits, and craft beers. So if that all sound like the perfect combination it’s time to book your ticket and come visit us!

Local Culture, Tradition and Festivals in Sayulita

The Quick Guide to Health and Fitness in Sayulita

 For any readers who aren’t too familiar with Sayulita then the first things you will probably learn about are the surfing, the abundance of beautiful beaches, the friendly locals and communities and the great food. But just like any blossoming town Sayulita is developing a broadening selection of activities for health conscious people and people who value relaxation and well-being.

health and fitness in sayulita

Yoga is popular in Sayulita and there are many places and instructors to choose from. Certain yoga places like Haramara have to be experienced at least once. This unique place is located within the forest and constructed completely by traditional methods.

namaste sayulita

Retreat centres and fitness clubs are available all year around. If you like working with personal trainers then you can contact some of the international professionals that have moved here in recent years to enjoy the lifestyle and work.  Physiotherapists can also be easily found as recovery from injury in the utopia of Sayulita can certainly encourage recuperation.

There is, of course, a wide variety of water sports to enjoy. Surfing and Stand Up Paddle Boarding are consistently popular. Professional athlete Fernando Stella works as an ambassador representing Punta Sayulita around the world. Read more about his lifestyle here: 

Golf, tennis and just about any other type of traditional sports facilities are never difficult to find and organise.

health and fitness in sayulita

Photo by Homeaway

Snorkelling, Adventuring and Day Boat Trips are all extremely popular and while most are available all year round whale watching is seasonal and may require advance booking due to high demand.

Because of Sayulita’s close proximity to tropical forests and jungles, there are many excellent guided walks and trekking to choose from. Wildlife in Sayulita is everywhere and pulls at you to come out and explore. Read out detailed Guide to Wildlife in Sayulita. 

health and fitness in sayulita