Destination Sayulita sees 123% increase in tourism
In 2015, Sayulita was designated a “Pueblo Mágico” or Magical Town and has seen an increase of 123% in tourism compared to 2015, according to analysis from Despegar.com
“Since the Ministry of Tourism started to promote national campaigns such as “Traveling in Mexico”, Sayulita has experienced a surge in national tourism if you look at the increase in visits to destinations like Sayulita or Tequila, that previously were less common” said Gabriel Rosillo, marketing manager at Despegar.com.
Also in 2016, Mexicans traveled more to national destinations, visiting places such as Mexico City, Monterrey, Jalisco, Yucatan and Querétaro.
According to Despegar.com, the ranking of the five national destinations with the largest growth in 2016, were:
. Sayulita (Nayarit) – 123% growth.
. Tequila (Jalisco) – 74%growth.
. Tijuana (Baja California) – 51% growth.
. Cabo San Lucas (Baja California Sur) – 47% growth.
. Puerto Escondido (Oaxaca) – 42% growth.
Mexico invested 2,500 million Mexican pesos in the Pueblos Mágicos program from 2013 to 2016, the Tourism Ministry reported. The figure is equivalent to 50% of the 5,000 million pesos earmarked since the start of the program in 2001, Gerardo Corona González, undersecretary of innovation and tourism development, said in a statement.
“Undoubtedly this model of development changes the economic dynamics of the community, increases employment and improves services, as well as the quality of life of the inhabitants, added Corona González.
To read more about Sayulita and the Pueblo Mágicos program, read our article here: